|
New Internet Service Protects User Privacy
and Stops Junk Email by Creating 'Shell' Around Email Inbox
Mailshell.com Unveils Free Commercial Email
Management Service that Returns Control of Email Inbox to
Users
SANTA CLARA, CA - August 17, 2000 - In response
to growing demand for user privacy and control on the Internet,
Mailshell.com today unveiled its free email management service
that protects user privacy and eliminates all junk email
before it reaches a user's inbox. The service requires no
reconfiguration or changes to users' existing email set-up.
"Email is the most used and abused Internet software application,"
said Tonny Yu, founder and CEO of Mailshell. "The current
email infrastructure naively trusts email senders not to abuse
the system, yet the volume of junk commercial email indicates
that this honor system has collapsed."
Mailshell offers the first complete, simple, effective,
and totally free solution to junk email and email privacy.
The company has created a new, robust, secure, abuse-resistant
and backward-compatible email infrastructure for people to
more efficiently manage their incoming email.
The initial version of Mailshell.com is focused on business-to-business
mailing lists and commercial opt-in email, the greatest sources
of email privacy violations. The main user benefits of the
initial version of Mailshell.com are that it can:
- Prevent junk. Users can subscribe more wisely.
Mailshell's Yahoo-like email directory portal highlights,
organizes, reviews, and provides samples of the best email
lists so that people are properly warned before they give
out their email address. Users can easily get the fun and
useful information that they want. Instead of visiting multiple
sites, users can sign up for an unlimited number of lists
by filling out just one universal subscription form on Mailshell's
portal. Users can opt to receive their content via their existing
email inbox or via their own Mailshell web-based email accounts.
There is no charge for either option.
- Stop junk. Users can unsubscribe easily. Mailshell's
advanced filtering technology is able to automatically and
accurately identify and categorize incoming emails. If users
do not like what they are receiving, Mailshell will stop it
instantly and permanently. Users are more organized, have
more control, and are more productive.
- Protect privacy. Users subscribe anonymously. Mailshell
creates a new and separate anonymous email address, a 'mail
shell' - for each email list and only reveals what the user
explicitly has given permission to reveal. Much like the old
person-to-person phone call, the system uses the 'mail shell'
address to match and authenticate each party's identity, rather
than just the recipient's. Businesses can prevent the online
tracking of their employees.
"Our experience indicates that people now demand even greater
respect from online marketers than even a few months ago,"
said Farhad Mohit, chairman of BizRate.com, a online marketplace
governed by consumer ratings that links buyers to sellers.
"Mailshell's focus on user control repre sents the next generation
of commercial email management."
Mailshell's system is also designed to help email marketers.
By providing samples and reviews of the content, Mailshell
matches email senders and recipients efficiently, enabling
a more targeted exchange of information and services. Users
have the freedom to receive only the content to which they
wish to subscribe, while senders have the confidence of knowing
they are gaining the attention of interested, qualified audiences.
"Junk email is in the eye of the beholder," adds Yu. "Our
goal is to offer a comprehensive email management service
that increases users' productivity and control while maintaining
their privacy. Users should be empowered to judge for themselves
which emails they should or should not receive."
Prior to founding Mailshell, Tonny Yu created Computer ESP,
the Internet's leading price comparison engine. The company
was acquired by CNET in 1998 and renamed Shopper.com
About Mailshell
Mailshell is a free service to stop junk email. The company's
breakthrough abuse-resistant email infrastructure helps people
more efficiently manage and control their incoming mail. Ultimately,
Mailshell's goal is to dramatically improve the way all businesses
and people communicate and exchange information worldwide.
# # #
Contact:
Stefan Pollack, The Pollack PR Marketing Group, (310) 556-4443, spollack@ppmgcorp.com
|
